MasonBaronet Host Downtown Dallas Celebration Event
MasonBaronet knows how to throw a party, and throw one they did at their hip offices downtown in Landmark Center on November 4th. On a mission to provide a memorable experience for current clients while introducing the MasonBaronet brand to an elite list of potentials, the firm strategically enlisting the help of longtime partner Downtown Dallas Inc., to draw Mayor Tom Leppert and other Downtown Dallas, Inc. supporters to their office where attendees experienced the MasonBaronet brand in action, firsthand.
In keeping with the theme of the event, the company transformed its offices in the West End’s Landmark Center into a festive setting overlooking the new signature Margaret Hunt Hill Bridge rising over the Trinity River. Dozens of area business leaders enjoyed networking and cocktails, as well as hearing about plans for the ongoing growth of the city’s center and the opportunities it will generate.
To promote and celebrate the event, MasonBaronet created a successful campaign that integrated everything from print and electronic invitations right down to the food and cocktails. The evening’s signature drink was the MasonBaronet special, a custom cocktail blended to match the company’s corporate colors. To help build excitement about the new arts district, the jazz band from the recently renovated and expanded Booker T. Washington High School for the Performing and Visual Arts performed.
Flowers, linens, nametags and wall graphics also reflected the MasonBaronet brand and downtown theme. Displays of work the agency created for clients helped familiarize guests with how MasonBaronet has helped leading companies to drive their business and identify their brand. Over the course of the evening, guests had numerous opportunities to engage with the MasonBaronet brand firsthand and experience exactly what the agency does for its clients everyday.
“It was a great night not only for business professionals to connect, but to truly get a sense of all the wonderful things on the horizon for downtown,” said MasonBaronet President Holly Mason. “We look forward to a continued partnership with the Mayor, Downtown Dallas, Inc. and the businesses that make our city so vibrant.”
MasonBaronet is a leading marketing communications firm located in Dallas, Texas that provides full-service offerings such as integrated marketing communications, branding, account planning & research, advertising, and interactive expertise. MasonBaronet’s clients represent industry leaders in healthcare, technology, professional service and luxury brand sectors. Visit http://www.masonbaronet.com or fnd us on facebook: http://fbook.me/MasonBaronet