STAFFELBACH gives Red Bull wings in Uptown
STAFFELBACH recently completed the 14,000 square foot “creative-loft” office space for Red Bull at 17 Seventeen McKinney in Uptown Dallas. Red Bull’s Dallas office is one of five offices in North America.
As quoted in February’s Dallas Business Journal, “the idea was to create a dynamic space that was noncorporate,” said Art Bloodworth, Vice President at STAFFELBACH. “Unlike a lot of Red Bull locations, this was an office building, and we wanted it to feel like you’re not in an office building.”
Created as a loft-style look, the design team created an urban design to integrate the Red Bull brand. Its open ceilings with brick veneer, metal finishes, gallery space, Texas custom made furniture and dark metal encasing glass meeting space walls achieved that goal.
The new workspace is open with offices for directors. The urban design reflects the company and its goals. The Dallas office is planning to increase staff by 25 percent; the new work environment will help foster productivity and attract young talent.